At just 25 years old, Belmar has already achieved a level of success that most entrepreneurs spend decades chasing. So how did he do it? What’s the secret sauce behind this e-commerce wunderkind? Belmar showed flashes of his entrepreneurial brilliance from a young age. As a teenager, he started a window-washing business in his hometown that quickly took off. He recruited friends to help him scale while he managed marketing and operations. After graduating, Belmar saw the rapid growth of e-commerce and shifted his efforts online. He had a knack for identifying hot products and executing successful marketing campaigns to promote them.
Cracking the code
During Belmar’s capital club program, he honed his craft and taught people digital marketing. By year two, he was averaging $40,000 per month. So, what enabled this exponential growth? According to Belmar himself, it comes down to 3 key factors.
- Finding winning products – Belmar has a meticulous system for vetting and identifying highly sellable products in in-demand niches. He looks for that sweet spot between high demand and low competition.
- Killer marketing – Once Belmar identifies a hot product, he spares no expense, when it comes to marketing. He leverages Facebook ads, influencer promotions, giveaways, and even direct mail to get the word out. His expertise in marketing psychology helps him convert clicks into sales at well above-average rates.
- Automation and optimization – Belmar is obsessed with analytics and data. He relentlessly A/B tests advertising creative and sales funnels to squeeze out every last drop of performance. Automating fulfillment and customer service also lets him scale his business rapidly.
Developing a brand & community
In recent years, Belmar has shifted his focus from selling random third-party products to building his brands and community. He saw even more potential in selling products that customers deeply identify with and see as part of a lifestyle. He started by launching a supplement and fitness apparel company focused on content marketing. Between the quality products and wealth of fitness advice/support he offered, it developed a cult following. He then expanded into lifestyle/travel products marketed towards digital nomads. His distinct brand voice and tight-knit community fuel virality and loyalty.
Now Belmar spends much of his time on brand development, content creation, and fostering online/offline community events. But, make no mistake – the e-commerce marketing genius is still there, driving rapid growth behind the scenes. He just sees much more upside long term by focusing on community and brand building rather than product hopping. Of course, it doesn’t hurt when your brands cultivate an aspirational image that aligns perfectly with the younger millennial and Gen Z demographic. Belmar seems to have his finger perpetually on the pulse of what sells online.
Investing in the next generation
Now that Belmar has achieved a high level of success, he is turning his efforts to helping the next generation of entrepreneurs replicate his results. He set up an incubator for promising e-commerce entrepreneurs that provides seed funding and hands-on mentorship. He also runs an online education platform sharing his latest tactics and strategies for digital marketing and brand building. When asked why he dedicates so much time towards helping other entrepreneurs succeed, Belmar says he gets satisfaction knowing he is creating opportunities and income for people who are hungry for success. And on a more selfish note, he is building an army of proteges who help him scale his umbrella of brands and projects.